Medical spas are among the fastest growing segments in the consumer healthcare industry and competition is fierce. With nearly 2,100 spas now open across the United States, it's more difficult than ever to demonstrate your products and services to your target demographic, but with a few savvy tricks and strategies, spa owners and operators can grow and prosper no matter how many competitors they may have. Here are a few ways to get started marketing your medical spa:
1. Incentivize Good Reviews
There's no doubt about it - people consider Yelp to be the Yellow Pages of the 21st century. When researching a new gym, restaurant, or medical spa, clients will do their due diligence, so if your Yelp profile is a little bare or the reviews aren't to your liking, incentivize your best clients by offering discounts or rewards in exchange for Yelp reviews. Of course, you shouldn't influence them to review you one way or the other, but instead ask them what they'd like changed about your facility or services and take their input to heart - after all, the customer is always right.
2. Bundle Your Services
Selling your services in bulk (think 3 to 5 visits) at a discount could garner repeat clients, but it could also provide an incentive to first-timers as well. Online services such as Groupon are perfect destinations for consumers and businesses alike, as many users look to the service as a method of testing out a product or business without the standard investment. You could also start a frequent visitor program, incentivizing clients to visit on a regular basis in order to maintain their appearance throughout the course of a year.
3. Optimize - and Track - Your Online Efforts
The first step to marketing your medical spa online is to establish and maintain a great website, but that's just the beginning. Once you're up and running, you need to track marketing campaigns, lead conversion, and client intake. That's where an all-in-one solution like Aesthetics Pro Online comes in. With full-service management of your medical spa, you can track sales and marketing data all, and even create online booking all under one roof. Plus, with the Client Portal, your clients can view and update their appointments, invoices, and purchase history in addition to making payments and completing their medical forms well before their scheduled appointment.
There's no better time to revitalize your medical spa's online presence than before the New Year, so get a jump start on your 2016 marketing strategy and contact Aesthetics Pro Online today for more information!
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